Book Review - Marketing and Selling Your Handmade Jewelry by Viki Lareau
Sometimes I am a little skeptical with all of the books out there on business and jewelry making in general, so I am pretty picky about recommending something. I would definitely recommend Marketing and Selling Your Handmade Jewelry by Viki Lareau.
I actually read it a while back and gained some great business ideas. I need to make it a “must read” again soon to recharge my thinking in promoting my jewelry business. I may be re-reading it along with you!!
It’s a short read (95 pages in all), and Viki has wonderful step by step advice and ideas on tricky issues like pricing, selling and marketing. This book takes a lot of the guesswork out for those who are starting a home based jewelry business (along with those like me who have been at it for a while … I love it when a book can excite me and change my thinking on things!).
The appendix in the book also includes wonderful resources for finding craft fairs in your area along with listing resources and websites for small businesses, so definitely check it out on your favorite book website.
